UPLIFTING LEGACY

Globally beloved. Trusted by billions of parents. Generation after generation, at that. Updating the design of one of the world’s best known, and trusted, brands is anything but clear and easy – even though that's the essence of the product.

It’s easy to make things from scratch – but respecting the value of what’s there takes the restraint of experience.

CLARITY – everyone knows what you stand for.

GENTLENESS – you treat every baby like it’s your own – and you’ve proven that use, after use.

TRANSPARENCY – they can see right through you...right through all the goodness inside.