# Invok Brands: imagination meets purpose > Invok Brands is a strategic branding and design agency creating impactful packaging, brand identities, and experiences that drive growth for consumer brands\. Generated by Yoast SEO v28.0, this is an llms.txt file, meant for consumption by LLMs. ## Pages - [work](https://www.invokbrands.com/work/) - [about](https://www.invokbrands.com/about/) - [Home](https://www.invokbrands.com/) - [insights](https://www.invokbrands.com/insights/) - [expertise](https://www.invokbrands.com/expertise/) ## Posts - [the role of packaging in an AI\-recommended world](https://www.invokbrands.com/the-role-of-packaging-in-an-ai-recommended-world/): Here are a few key considerations as you think about the role of your packaging in an AI\-recommended shopping journey\. - [the 4 consumer search patterns](https://www.invokbrands.com/the-4-consumer-search-patterns/): How the 4 consumer search patterns help us understand how packaging design and branding can be optimized for today’s modern shopper\. - [3 pillars of innovation for CPG brands](https://www.invokbrands.com/the-3-pillars-of-innovation-for-cpg-brands/): Back in the fall of 2018, we published what remains one of our most popular articles to date – Big Food’s Brand Strategy Problem\. The article came out in a time before the COVID\-19 pandemic, before tariffs between the United States and Canada, before weight\-loss drugs were reducing consumer cravings, and before front\-of\-pack nutrition label laws were being widely discussed \(and implemented\)\. - [big food’s brand strategy problem 2\.0](https://www.invokbrands.com/big-foods-brand-strategy-problem-2026/): Back in the fall of 2018, we published what remains one of our most popular articles to date – Big Food’s Brand Strategy Problem\. The article came out in a time before the COVID\-19 pandemic, before tariffs between the United States and Canada, before weight\-loss drugs were reducing consumer cravings, and before front\-of\-pack nutrition label laws were being widely discussed \(and implemented\)\. ## Case Studies - [Steven’s Point Brewery](https://www.invokbrands.com/case_study/stevens-point/) - [Ocean’s](https://www.invokbrands.com/case_study/oceans-brands/) - [RoC Skincare](https://www.invokbrands.com/case_study/roc/) - [Three Farmers](https://www.invokbrands.com/case_study/three-farmers/) - [Holburne Mushroom Farm](https://www.invokbrands.com/case_study/holburne-mushroom-farm/) ## News \& Awards - [Invok Takes Home Two Packaging Awards at 2026 PAC Global Awards](https://www.invokbrands.com/news_and_awards/invok-takes-home-two-packaging-awards-at-2026-pac-global-awards/) - [Invok Wins 2026 GDUSA Digital Design Award for Three Farmers Website](https://www.invokbrands.com/news_and_awards/invok-wins-2026-gdusa-digital-design-award-for-three-farmers-website/) - [Jack Link’s USA Launches BFY Product Line](https://www.invokbrands.com/news_and_awards/jack-links-usa-launches-bfy-product-line/) ## Type - [section](https://www.invokbrands.com/layout_type/section/) ## Module Width - [regular](https://www.invokbrands.com/module_width/regular/) ## Scope - [global](https://www.invokbrands.com/scope/global/) ## Optional - [Sitemap index](https://www.invokbrands.com/sitemap_index.xml)