The annual PAC Global Awards took place in Toronto on February 18 & 19 this year, and Invok was proud to receive awards for our work with Little Cacao Co. and TheraBreath.
With TheraBreath, our team was recognized with an Award of Distinction in the Brand Extension – Non-Food Category for the brand’s new line of toothpaste. For this project, the aim was to build upon the distinct visual assets and packaging architecture of TheraBreath’s existing products, helping to create a cohesive brand experience while standing out on shelf with clear, easily understood packaging.
For Little Cacao Co., we were presented with a Best-in-Class award in the Health & Wellness category. Our extensive work for Little Cacao Co. focused on creating a brand identity and packaging design that celebrates the goodness of the cacao bean and positions the brand as a trusted and transparent better-for-you source of vitamins, protein and fibre.
With key callouts on pack, prominent product imagery, and simple, easily understood packaging architecture, the brand identity and package design for Little Cacao Co. allow the disruptor brand to cut through the clutter and aid in the consumer purchase decision.
Invok’s Anne Marie Pagliacci and Little Cacao Co.’s Suzie York were in attendance to receive the award, which now sits proudly in our Toronto studio!
