Experience an approach to creativity that draws on the iconic visual heritage from the past, insights and cultural influences of the present, to position your brand for the future.
strategy, design & production to elevate your brand
As CPG brand experts and package design specialists, Invok brings an unparalleled level of proficiency and understanding to every project. With a dedicated team of designers, production artists, strategists and account managers, your brand will benefit from a diverse talent set that works collaboratively to develop industry-leading insights, designs and brand innovation.
With studios in New York and Toronto, Invok operates in the CPG centers of North America – ensuring your team will have access and understanding of the latest regulations, trends, and marketplace dynamics.
leadership
Anne Marie Pagliacci
Partner, Chief Executive Officer
Michael Azulay
Partner, Chief Strategy Officer
John Witherow
Executive Creative Director
Keith Lukeroth
Senior Director, Growth & Development
ingenuity: a process that is proven to perform
Harness a
Creative Force
Creates
Collaboration
Defines
Milestones
Delivers
Results
a design philosophy to ensure success
As consumer brand experts and package design specialists, our vast experience in design and strategy has shaped a philosophy that guides our team to craft unique and ownable brand packaging that drives growth.
Our 7 Tenets of Packaging Design eliminate the subjectivity of design decisions and empower you to move forward confidently with a brand presence at shelf that increases awareness, connection and purchase intent.
- 1 Embraces and furthers a brand's identity
- 2 Employs a unique and ownable architecture
- 3 Simplifies information and has a clear hierarchy
- 4 Owns a color
- 5 Tells a story that connects emotionally
- 6 Highlights compelling features and benefits
- 7 Promises an experience
