Experience an approach to creativity that draws on the iconic visual heritage from the past, insights and cultural influences of the present, to position your brand for the future.
strategy, design & production to elevate your brand
Invok Brands is an independent strategy, branding and design firm trusted by innovative companies and iconic brands in North America and beyond.
As CPG brand experts and package design specialists, Invok brings an unparalleled level of proficiency and understanding to every project. With a dedicated team of designers, production artists, strategists and account managers, your brand will benefit from a diverse talent set that works collaboratively to develop industry-leading insights, designs and brand innovation.
With studios in New York and Toronto, Invok operates in the CPG centers of North America – ensuring your team will have access and understanding of the latest regulations, trends, and marketplace dynamics.
leadership
Anne Marie Pagliacci
Partner, Chief Executive Officer
Michael Azulay
Partner, Chief Strategy Officer
John Witherow
Executive Creative Director
Keith Lukeroth
Senior Director, Growth & Development
ingenuity: a process that is proven to perform
The Ingenuity process is a tried-and-true creative approach to building and evolving brands. It is a proven road map to success, guiding all parties along the way and ensuring a smooth and seamless project from start to finish.
Harness a
Creative Force
Deploys a curated team with diverse capabilities and backgrounds.
Creates
Collaboration
Client involvement in the creative development.
Defines
Milestones
Creates transparency and next steps through project roadmaping.
Delivers
Results
Proven to enable successful project outcomes.
a design philosophy to ensure success
As consumer brand experts and package design specialists, our vast experience in design and strategy has shaped a philosophy that guides our team to craft unique and ownable brand packaging that drives growth.
Our 7 Tenets of Packaging Design eliminate the subjectivity of design decisions and empower you to move forward confidently with a brand presence at shelf that increases awareness, connection and purchase intent.
- 1 Embraces and furthers a brand's identity
- 2 Employs a unique and ownable architecture
- 3 Simplifies information and has a clear hierarchy
- 4 Owns a color
- 5 Tells a story that connects emotionally
- 6 Highlights compelling features and benefits
- 7 Promises an experience
