Jack Link’s, the undisputed leader in the meat snacking category, has just unveiled a new line of better-for-you meat snacks. Made from just three simple ingredients, this new line of products is the first of its kind to be brought to market on a national scale.
To help showcase the nutritional benefits of the new product line while keeping it distinctly Jack Link’s, the team at Invok created a unique and eye-catching packaging design system that is simple, clean and disruptive. Through key clear communication that highlights product attributes, color blocking to stand out on shelf and differentiate between flavors, and a window into the product that drives appetite appeal, the end result is a design that speaks to a consumer’s heart, mind, and taste buds.
First to hit shelves nationwide will be the 2-ounce bags of 3-ingredient air-dried beef slices in Original and Hickory. With different formats, proteins and flavors set to roll out throughout 2026 and 2027, Jack Link’s is showing that accessible, clean and portable protein can be both healthy and delicious.
Be sure to keep your eyes peeled for the Jack Link’s new 3-Ingredient line and stay tuned for more exciting announcements!