by invokbrands | Apr 30, 2026 | inside brand building
These days, it can be hard for CPG brands to capture the attention of consumers. With new product launches, brand refreshes, and disruptive start-ups making headlines every day, finding a space in which your brand can stand out and resonate with shoppers is as...
by invokbrands | Jan 5, 2026 | inside brand building
Back in the fall of 2018, we published what remains one of our most popular articles to date – Big Food’s Brand Strategy Problem. The article came out in a time before the COVID-19 pandemic, before tariffs between the United States and Canada, before weight-loss drugs...
by invokbrands | Sep 10, 2025 | inside brand building
With approximately 30,000 new CPG products being launched each year, there is no shortage of competition for brands looking to stand out in the marketplace and attract consumers. Not surprisingly, about 85% of those new products will fail within the first two years....
by invokbrands | Apr 24, 2024 | inside brand building
Now, more than ever before, brands and their visual identities are under siege. From trying to launch new and exciting product lines to staying on top of social media trends and navigating the proliferation of artificial intelligence (all while keeping a cohesive...
