A trusted partner in innovation and speed to market.

Our decades-long partnership with America’s third oldest privately owned brewery has allowed Stevens Point to continuously evolve with the times and tastes of consumers.

For the past 25 years, Stevens Point has looked to our team to be their brand stewards and help with their ongoing evolution. Whether it be the strategic development, brand identity, packaging design and/or marketing collateral for the brewery – the partnership has been built on trust, sound strategy and great creative.

Throughout our partnership, we have served as an extension of the Stevens Point team, and helped them innovate with new products and seasonal varieties that appeal to their audience.

As the Stevens Point business continues to grow and introduce new brands like Ciderboys, Whole Hog and Tea Runner alongside the original Point Beer, so too does the relationship between the two teams.

Creation of a package design architecture has given the brand a strong foundation upon which to build. By introducing a distinct, red brand band across all designs, a sense of cohesion and reliability has been achieved for core products and seasonal varieties. From there, illustrations, type, and color are all used creatively to help tell a story that reflects the unique characteristics and use occasion of each individual beer, adding some personality and playfulness to the brand.

From the Stevens Point core product line to seasonal offerings and the numerous sub-brands that have been launched, the ongoing partnership between the brewery and Invok has led to award-winning designs and successful product launches that have evolved the brand, brought in new consumers, and ensured continued success for the next 165+ years!