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2024 currents in consumer behavior

Welcome to Invōk’s second annual Currents in Consumer Behavior.

In this report, we explore the social and cultural currents that are influencing consumer behavior and shaping our industries.

What will some of this year’s main themes be and how can brands take advantage? Scroll through as we look at the latest currents in consumer behavior for the CPG, Health & Beauty and Alcohol & Spirits industries.

(If you need a quick refresher, you can read the full 2023 Currents in Consumer Behavior here.)

Want your own copy of 2024 Currents in Consumer Behavior?

Send us a note at connect@invokbrands.com and we will be happy to send you your own PDF copy of the report.

You can also connect with us on LinkedIn and Instagram, and sign up for our mailing list to stay up to date on all of Invōk’s latest insights.

We look forward to keeping the conversation going!

References

CPG

Health & Beauty

Alcohol & Spirits