2024 currents in consumer behavior
Welcome to Invōk’s second annual Currents in Consumer Behavior.
In this report, we explore the social and cultural currents that are influencing consumer behavior and shaping our industries.
What will some of this year’s main themes be and how can brands take advantage? Scroll through as we look at the latest currents in consumer behavior for the CPG, Health & Beauty and Alcohol & Spirits industries.
(If you need a quick refresher, you can read the full 2023 Currents in Consumer Behavior here.)
Want your own copy of 2024 Currents in Consumer Behavior?
Send us a note at connect@invokbrands.com and we will be happy to send you your own PDF copy of the report.
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We look forward to keeping the conversation going!
References
CPG
Food Processing: How AI Could Transform the Food and Beverage Industry
Retail Dive: Retailers to Use AI for Marketing, Financial Forecasting: Survey
Statista: Leading Values that Drive Consumer Behavior Around the World in 2020 Compared to 2022
Grocery Dive: What Does “Value” Mean for Grocery Shoppers? The Definition is Changing.
Invōk & IMI International: The 7 Tenets of Packaging Design - OTC & Beauty
Health & Beauty
Statista: Size of Global Men’s Personal Care Products Market from 2022 to 2028
Sia Partners: Hyper-personalization in the Beauty Industry
Retail Dive: How High is the Ceiling for Personalized Beauty Brands
Vogue Business: Customers Want Personalized Beauty. Why Can’t Brands Deliver?
BeautyMatter: Just the Facts: 2023 US Influencer Marketing Impact
Alcohol & Spirits
Provi: 4 Trends That Will Define the Beverage Alcohol Industry in 2024
Inside the Cask: The Future is Bright with Green Packaging for Brands
Bold Business: Apple’s Most Successful Brand Collaborations
WineBusiness: Who is the American RTD Drinker?
NCSolutions: Sober Curious Movement: 41% of Americans are Trying to Drink Less Alcohol