Discover how packaging design can help your brand stand out and ensure the success of your next product launch.
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Richard Shear’s new book, A History of Brands, dives into the forces that have shaped modern commerce and consumer culture. Read a sneak peek now!
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Especially in the grocery store, the rising cost of food and limited product availability has consumers scrutinizing not just prices, but also product origins. For CPG brands, packaging is no longer just a branding tool, it’s a strategic advantage.
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Dive into the cultural currents influencing our everyday lives and informing how consumers shop and interact with brands.
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From AI to mindful drinking, take a look back at some of the key consumer and design trends of 2024.
The design decisions you make today will influence your brand’s future success. Find out how packaging design and consumer testing can help increase consumer attention, perception and intention.
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For the past 25 years, Stevens Point has looked to Invok Brands to be their brand stewards and help keep their brand fresh and relevant. This is the story of that relationship and how design has helped the brewery reach new heights.
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Wherever you look, it seems like what’s old is new again. From new CPG brands tapping into collective memories of the past to legacy brands paying homage to their heritage, the nostalgia trend is one that is being seen across CPG verticals. Here is everything you need to know.
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LUXE PACK 2024 – the premier trade show for creative packaging – took place earlier this month in New York City, and some of the Invok team were in attendance to walk the floor, meet with exhibitors and take in the various keynotes and panel discussions. In this article, we have highlighted some of the main themes and takeaways from the event.
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Visual brand stewardship is the studied supervision and implementation of a brand’s identity elements over time. This could be logo, placement, use of color, or key packaging elements, carefully considering the past, present and future of the brand.
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