We are in the early stages of the most dramatic change in branding and package design in over a century. But brands can meet the challenges of a digital lifestyle as retail/e-tail blended environments grow -- if they understand the four patterns that consumers use to locate, assess, and select brands.

Brands are always in competition, and there’s no finish line, which is why the practice of brand stewardship takes grit. Despite technologies that make everything easier, brand caretaking is still a hands-on, long-haul job for brand experts.

This holiday season, we welcome the new year with optimism and pride because of our commitment to support the next generation of designers. Why are we optimistic? Read on …

Hello there, thanks for your replies to our last letter; it was wonderful to hear from so many of you. Today, we bring you our second letter.

Hello everyone. My Invok Brands partners, Richard Shear, Michael Azulay, and I, want to say hello and extend our best wishes to you after a challenging year-and-a-half.

Retail marketplaces should evolve to provide consumers with better shopping experiences. We look at why and how, in our seven-part article, The Seven Virtues of Evolving Retail Marketplaces.

In our work as a package design agency, we thrive on complex assignments; yet one project stands out. Our brief was to develop brands and packages for a new-to-market product that would be regulated by government. There would be over 2,500 package permutations and what’s more, the regulations would not be released for months.