The challenge was to craft a spirited and ownable 360˚ package design and communication architecture. The Me to We story instantly communicates the brand’s unique selling proposition and drives empathy, evoking a powerful and emotional response.

Leveraging the brand architecture of the Me to We Chocolate, the design continues to strike a balance between quality and social consciousness cues while telling the Me to We story. In the competitive landscape, the packaging design enables the Me to We brand to have strong shelf presence through its purposeful positioning and premium aesthetic.

2019 GDUSA AMERICAN PACKAGE DESIGN AWARD WINNER
2019 PAC GLOBAL LEADERSHIP AWARDS - GOLD