Hello there, thanks for your replies to our last letter; it was wonderful to hear from so many of you. Today, we bring you our second letter.
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Hello everyone. My Invok Brands partners, Richard Shear, Michael Azulay, and I, want to say hello and extend our best wishes to you after a challenging year-and-a-half.
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Retail marketplaces should evolve to provide consumers with better shopping experiences. We look at why and how, in our seven-part article, The Seven Virtues of Evolving Retail Marketplaces.
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In our work as a package design agency, we thrive on complex assignments; yet one project stands out. Our brief was to develop brands and packages for a new-to-market product that would be regulated by government. There would be over 2,500 package permutations and what’s more, the regulations would not be released for months.
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Catering to the adventurous food lover seeking something other than the usual wine or beer, we partnered with Labatt AB InBev to craft a beverage alternative that pairs well with a casual dining experience.
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To address big food’s personality problem, humanize the brand.
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Private brand designers and strategists are faced with specific design challenges such as shelf awareness, the category span of the brands’ products, and presentation in-store versus online.
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Boasting an impressive roster of clients from Pernod Ricard and Johnson & Johnson to Revlon, with offices in both New York and Toronto, Invok has specialized in the creation, extension and innovation of medium to large iconic brands.
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When redefining the expectations of the condom category, considering client vision, consumer need, as well as category influences like emotions and attitudes are key in developing a relevant and resonant product.
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Have you ever eaten peanut butter from a spoon? You know, with the spoon upside down. How about folding your slice of pizza?
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